Fresh New World
(Febreze Concept)

In 2020, people wondered what normal life would look like after COVID lockdowns ended. How could we transform forgotten New York subway smells into refreshing scents?

• Subway Scents
  New Yorkers wake up to a whole new rush hour—orange train lines (B/D/F/M) smell like oranges, red lines (1/2/3) smell like roses, green lines (4/5/6) smell like pine trees, etc.

• Sleek Febreze Sticks
  Commuters can bring their favorite scents to the office or back home.

• Scratch 'n' Sniff Subway Map
  Handed out near the turnstiles, riders can "preview" the scents along their routes (and plan new routes accordingly).